Begonia semperflorens

Can anyone help to identify this flower?

Added 24 December 2005
Thanks to Identification from Asa_S and

Genus: Begonia
Species: X semperflorens-cultorum
Common Name: Wax Begonia
Family: Begoniaceae
Order: Cucurbitales
Native: Parents from South America
Location: Prefers sunny to part shady, moist to moderately dry, well-drained, organic-rich soil Habit: Herbaceous Perennial
Height: 0.5 to 1.5 feet
Width: 0.5 to 1 foot
Season: Spring, Summer to Fall
Color: White, pink, crimson, red or bicolor
Propagation: Seed
Zone: 9_10

This compact, fibrous-rooted plant is primarily grown as an annual, and is suitable for beds, containers, window boxes, borders and edging. Monitor plant for powdery mildew, blight, crown rot, stem rot, leaf spot, mealy bugs and thrips. Good air circulation is required to reduce fungal diseases. Cultivars with bronze-green leaves tolarates full sun location better than green leaves cultivars